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After the poor CGI and overblown (if fun) affair that was Die Another Day, the series was at risk of just throwing more and more money at the screen in an attempt to exaggerate and increase the Bond formula to keep fans happy. Removed from the mission by M, Bond nevertheless follows the only lead he has to Miami where he finds himself working round the edges of a plot by criminal Le Chiffre to invest his clients money in the stock market just before an engineered event should send shares in a direction favourable for him. The mission could not go worse as Bond kills the man in an embassy in front of CCTV cameras. So you, the viewer of the teaser trailer, are watching an ad in which other people are watching old ads, all in anticipation of a shiny new ad.Having just achieved his 00 status, James Bond is assigned to uncover a plot by tracking a bomber for hire.

The rest of the teaser is made up of reaction videos of fans watching the original trailers of the moments shown in the teaser.

It was released on YouTube, so if you don't have an ad blocker, you're in essence watching an ad for an ad filled with ads surrounded by ads, all of which was probably preceded by a 30-second ad. So now we're three layers deep: an ad for an ad, filled with ads.

So they've filled the announcement ad with key trailer moments from past Marvel movies. But they have to generate hype somehow, and simply announcing the trailer's release date via Twitter or a traditional press release is a last-resort tactic used only by the catastrophically stupid. Obviously, they're saving every Ooh and Ah for tomorrow's full trailer. The ad for the much-anticipated ad is one minute and 46 seconds long, yet doesn't devote a single bit of time to footage from the movie. It's for the trailer for the trailer for Avengers: Infinity War, which was released today to promote said first trailer, which comes out tomorrow. They've assembled a superhero team for one massive, all-encompassing blowout.

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